Thinnest Smart Phone: iPhone 4 or Samsung Galaxy S II
According to the UK’s Advertising Standards Authority (ASA), Apple’s iPhone 4 is the thinnest smartphone in the world and not Samsung Galaxy S II as is often believed. There have been claims from both the sides that theirs is the slimmest smartphone, but ASA has now given the final word on the matter.
Samsung Galaxy S II is 8.71 mm thin, which is slimmer than the iPhone 4’s uniform depth of 9.3 mm. From this point of view, Samsung has indeed won the competition of being skinny. But it has bulges at the top (for camera lens) and bottom (for speaker, antenna). Considering these bulges, Samsung Galaxy S II becomes 9.91 mm, which means it gets thicker than iPhone 4. But on the average, Samsung Galaxy indeed happens to be thinner.
The war of claims between the two smartphone giants is an on-going phenomenon. The interesting thing is that their brand war penetrates into their users as well. Since both brands are leaders in their own rights, there is no brand-consciousness involved, but a measure of pride about which brand is better than the other.
It is all about which brand has a better marketing strategy to reach the maximum number of target audience. Apple told ASA that, “consumers would not be interested in the thinnest part of the device, but in its overall measurements, as these would, for example, affect whether the device could fit into a pocket or a purse.” Samsung Galaxy S II had no choice but to agree with this technical detail.
